VOX Cinemas, the Middle East's most innovative and exciting cinema and entertainment provider. VOX Cinemas, formally CineStar Cinemas, is now wholly owned by Majid Al Futtaim Ventures, the growth engine division behind Majid Al Futtaim Cinemas, and the incubator responsible for developing new opportunities that complement and reinforce the Group’s leadership across in its core businesses.
The VOX Cinemas brand, derived from the Latin word for ‘voice,’ has been extended to Majid Al Futtaim’s 50 screens in five locations across the UAE, including Deira City Centre, Mall of the Emirates, Mirdif City Centre, Abu Dhabi’s Marina Mall and Ajman City Centre. VOX Cinemas has significant growth plans across the region and will open the first of many planned VOX Cinemas outside the UAE, when the VOX Beirut City Centre cinema opens in 2012.
Delivering the United Arab Emirates’ only 4K digital projection systems for superior viewing of this summer’s major 3D blockbusters, VOX Cinemas’ 4K digital projection systems have four times the number of pixels and resolution than any other digital cinema in the region, creating a more immersive and compelling cinema experience. This enhanced resolution, will boost the popularity of the eagerly anticipated summer releases such as The Green Lantern, Harry Potter and the Deathly Hallows: Part 2, Cars 2 and Transformers – Dark of the Moon, all of which will be screened on massive new VOX MAX mega screens.
Majid Al Futtaim were the first company in the region to introduce premium cinemas, which will be further enhanced through the new VOX GOLD brand, offering fully-reclining arm chairs, a comprehensive cafe style menu, and table service within these luxurious cinemas. Another first for the region, VOX Cinemas is also the first cinema company to offer 3D movies in this premium cinema environment, ensuring that VOX Cinema guests can see every film, including explosive new 3D content, in their preferred cinema environment.
Addressing customer feedback, VOX Cinemas is also dramatically improving customer choice by offering additional ticketing options including online ticketing through this website, an iPhone ticketing application, a mobile website, and kiosk and onsite sales.
The new loyalty programme, VOX Rewards, will reward loyal cinema goers through providing complimentary tickets, food and beverages as well as a range of special offers and movie updates. The VOX Cafes and candybars, have similarly been upgraded to offer guests a large variety of traditional cinema favourites, coupled with more contemporary food and beverage favourites such as home made gelati, crepes, fresh juices, salads, sandwiches, French fries, coffees, muffins and gourmet popcorns.
VOX Cinemas intends to further enhance the entertainment experience by offering alternative content options including major sporting events (World Cups, UEFA Champions League matches, Wimbledon & much more), coupled with forthcoming concerts and children’s events, ensuring that UAE residents are given a variety of entertainment alternatives through their local VOX Cinema. See your movies the way they were meant to be seen. Bigger, Better, First, ONLY on the big screen! There’s nothing like it.
The VOX Cinemas brand, derived from the Latin word for ‘voice,’ has been extended to Majid Al Futtaim’s 50 screens in five locations across the UAE, including Deira City Centre, Mall of the Emirates, Mirdif City Centre, Abu Dhabi’s Marina Mall and Ajman City Centre. VOX Cinemas has significant growth plans across the region and will open the first of many planned VOX Cinemas outside the UAE, when the VOX Beirut City Centre cinema opens in 2012.