The One

Invented by Thomas Lundgren (after an angel came to him with a mission to save the world from IKEA), THE One Total Home Experience opened our first store in Abu Dhabi, United Arab Emirates in 1996. Today, we have 14 Theatres in 5 countries across the Middle East.



Because we don't believe the world needs another retailer, THE One aims to be both magical and meaningful: inspiring you by being Always Different, Always Limited and Never Expensive while Changing the World Together.

We don't sell products. We sell feelings. Because we believe that it's not what you buy that's important, it's what you feel after you have bought it. So we see our stores as Theatres where we put on seasonal Home Fashion Shows featuring our latest Collections. In our effort to never become a soulless corporation, our Theatres are freshly 'handmade' every day by our Cast members, reflecting their individuality, personalities and dreams. We see each Theatre as a magical place where you can touch, see, smell, hear and taste THE One Total Home Experience; feel THE One's soul.