The Brand Foundation

Up until Q4 2008 the global economy was stable, here in Dubai business

was booming - largely driven by the real estate sector. Business was spen-

ding big on branding and marketing. It stopped. Suddenly. Branding and

marketing budgets vanished overnight and the era of austerity took hold.



No matter what industry you're in, the world changed in 2008. Four

years on and global markets remain turbulent. A new world economy

warrants a new approach to branding, one where brand strategy,

brand sustainability and focus are fundamental.

Conceived during the global downturn, The Brand Foundation brings a

fresh, pragmatic approach to branding that is relevant to today's corporate

challenges and the ones that lay ahead because strategic, sustainable

and focused brand practice makes sense regardless of whether the

economy is up or down; you operate in Saudi Arabia, India, the UAE, Iraq,

UK or USA; your brand is global, regional or local; your industry is real

estate, hospitality, oil and gas, construction, fashion or finance and

banking.