Sub-Zero Motorsport - Head Office

Subzero Motors was established in 2005 by entrepreneur Rashed Al Jabri, who holds a strong passion for customizing cars and drag racing. Mr. Al Jabri is also the owner of the Rashid Al Jjabri Group, which consists of over 20 companies under its wing.



From our humble beginnings in Dubai’s Al Aweer district as a small garage and workshop with 6 employees, we have become the premier auto parts and service provider of the drag racing circuit and custom autos industry in the UAE and the Gulf.



Today, Subzero is gaining momentum with its fully-equipped 50,000 sq/ft facility in Al Quoz Industrial Area represented by 40 highly-trained staff, consisting of engineers, mechanics and tuners. Our company is now ISO certified: 9001:2000, proving our commitment to deliver only product and service excellence to our niche market.

At Subzero Motors, everything we do is designed to help our customers to enhance their “need for speed” experience. That is why we are focused on delivering premium products with a reputation that professionals respect and reliability they can trust.



But it is not just the quality and performance of our range that makes our products the choice of auto enthusiasts. It is the can-do attitude and committed mindset of our people, as demonstrated in our values that enables us to all to achieve our common goal.



Our purpose : We provide the most complete line of high performance auto parts and customizations for need for speed experiences

Our values : Product excellence and Innovation | We are constantly looking to break new ground with our unique, custom-made products not found anywhere else

Customer focus : Our customer is our number one priority

Collaboration : We work better when we work together