Safe and Sound

About Safe and Sound

Largest campaign in the region



BurJuman’s Safe & Sound campaign is one of the region’s largest, most comprehensive breast cancer awareness campaigns. Launched in 1997, this year round program focuses on the key message of survival through early detection and treatment.



Helping us beat breast cancer



Safe and Sound is also privileged to have the annual support of major blue chip corporate from varied industry sectors. The partnership with these progressive companies enables the campaign to effectively spread the message of early detection amongst thousands of women and men across the UAE, in a manner that is relevant to them.



Reaching out



Through numerous in-mall and external events along with outreach initiatives, Safe and Sound, has encouraged families in the UAE to proactively take charge of their health, helping to increase understanding and empower women in the fight against breast cancer.



Proceeds from fund raising initiatives are monitored by the Red Crescent and go towards generating further awareness and supporting patient care.

Safe & Sound campaign is one of the largest, most comprehensive breast cancer awareness campaigns in the Middle East. Launched in 1997 by BurJuman, this year-round program focuses on the key message of survival through early detection and treatment. Through numerous in-mall and external events along with outreach initiatives, Safe & Sound has encouraged families in the UAE to proactively take charge of their health, helping to increase understanding and empower women in the fight against breast cancer. Safe & Sound is also privileged to have the support of major blue chip corporate from varied industry sectors. The partnership with these progressive companies enables the campaign to effectively spread the message of early detection amongst thousands of women and men across the UAE, in a manner that is relevant to them. All proceeds from fund raising initiatives are monitored by The UAE Red Crescent Society and go towards generating further awareness and supporting patient care.