RSA Direct Insurance

With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups. Today, we employ around 23,000 people, serving 17 million customers in around 140 countries. While our origins lie in London, RSA is a global company with businesses in both mature and emerging markets. We have major operations in the UK, Ireland, Scandinavia, Central and Eastern Europe, Canada, Latin America, Asia and the Middle East.

Our focus on general insurance delivers strong, profitable performance, even in the most challenging market conditions. In 2011, for example, our net written premiums were £8.1bn.



We’re straightforward and honest about our beliefs, about the purpose of insurance, and the security and functional benefit we give to our customers. Our brand is about keeping our customers moving – whether in business, or as individuals, and when it matters most. We want to help customers get back on track.



You will find that we are responsive and straightforward, we think ahead and we deliver on our promises.



RSA has come a long way since its beginning in the UAE back in 1956 gradually developing, building, and merging several individual portfolios across the region. The individual strengths of these local portfolios, combined with the worldwide reputation of the RSA Group, have enabled the UAE operation to evolve and become what it is today: a leading international company with strong local expertise.