PIMS was founded by two friends, Artur Shusteriovas and Gleb Golubev, who came up with the idea of blending tea with fruit, cream, and other ingredients in the style of a Chinese street shop and created PIMS. "Something elegant; something about tea.The main product of PIMS is tea. 90% of PIMS is created from traditional Chinese teas that have been carefully picked by a skilled team. The menu is separated into four tea sections: pure tea, tea and fruits, full PIMS, and milky and tapioca.