Meraki & Modus

Meraki & Modus is a boutique Concept & Strategy firm headquartered in Dubai. The firs was established by its two partners, Angie Hall and Rasha Lababidi, in 2013. The firm was established to address a gap in the market for a single firm that could provide business ideation as well as a powerful strategic path.

We are essentially a "think tank", developing visionary concepts and strategies for only four sectors: Property, Hospitality, Food & Beverage and Retail. After spending decades at the most senior levels with mega property developers and global hotel power players, we took that expertise and are using it to craft concepts and strategies that are informed, thoughtful and differentiated, borne out of our years of insider experience.

When engaged on Property Masterplans, we plug in as an external Marketing team where we provide input into the overall master plan, develop a go-to-market strategy, provide input/guidance/training of the Marketing department and assist with recruitment. We have worked on Dubai’s most iconic projects in our previous roles, as well as across geographies from London to Kazakhstan, on a wide range of mixed-use developments.

We also have a creative studio that offers full brand creative to support the strategies we develop and the industries we cover.