Walid Hajj, one of the most well-known F&B leaders in the area, and Fahad Al Hokair, a dynamic Saudi entrepreneur with years of experience in franchise development, operations, and investment, co-founded VEDA Holding, a Riyadh-based private equity and venture capital firm that supports over 15 startups and established businesses in the fashion, retail, real estate, and food and beverage industries and contributes to their development and innovation by providing value and growth capital. Our company's name and mission, based on our "Food For Thought" slogan, represents momentum, optimism, and positive experiences.
