As a company, we are in the business of transforming women’s lives through beauty. We do this by providing superior quality premium skin care and hair care products. We take pride in our company and stand behind our core principles:
CULTURE - The passion and energy of our people and environment create an emotional experience that reflects our commitment to transform women’s lives through beauty.
PEOPLE - Our people possess an entrepreneurial spirit, with a passion for beauty, style and excellence. We commit to act with integrity, directness and transparency in all our relationships.
BRANDS - We nurture distinctive, aspirational premium beauty brands that form intimate relationships with women. Our brands instill confidence in women to help them achieve their dreams of self expression.
PRODUCT - We create effective, exciting and attractive products that make women feel beautiful. Our products provide an irresistible, sensuous experience that women fall in love with.
OUR BRANDS:
Jergens®, Curél®, Bioré®, Ban®, John Frieda®, Guhl® — premium brands that transform women's lives through beauty. Kao Beauty Care nurtures distinctive, aspirational premium beauty brands that form intimate relationships with women. Our brands instill confidence in women, to help them achieve their dreams of self-expression.
The Kao flagship brand, Jergens®, was introduced in 1882 for use on bar soaps. Since then, it has grown into a leader in the health and beauty category, with products as familiar as Original Jergens® Lotion, to innovative market shapers like Jergens® natural glow moisturizers. With Jergens® moisturizers, unsurpassed moisturizing leads to healthy, glowing, beautiful skin.
Ban® antiperspirants/deodorants protects women from more kinds of odor with patented breakthrough technology. With great scents in invisible solid, roll-on, and clear gel styles, Ban® products give young women the confidence to work hard and play hard without odor and wetness worries.
Beautiful skin starts with Bioré® Skincare. Bioré® skincare experts took the world by storm with the pore strips innovation, cleaning pores down deep. Now, beauty begins with the complete Bioré® line for complexion cleansing, pore minimizing, and daily recharging.
The Curél® skincare experts know that the answer to dry skin is the Curél® full line of moisturizing lotions for all skin types, specially formulated and clinically proven to comfort dry skin. And now they offer Curél® Moisturizers, formulated with Advanced Ceramide Therapy, that not only relieve symptoms of dry skin, but can actually prevent dry skin and sensitivity from returning, over time.
The experts behind the John Frieda® Collection offer new ways to strengthen and smooth hair, to nourish and mend it, to shield it from the elements, and to make it shine. Curly, straight, blonde, brunette, or dazzling red — the John Frieda® Collection has products to make hair undeniably fabulous.
Guhl® Hair Care Naturally Strong — the power of natural ingredients is put into highly effective product lines. Guhl® hair care offers unique solutions that are specially designed to meet the needs of many different hair types. The high quality standard of Guhl® hair care has been perfected over half a century. Our passion is to find the best solution for your hair.
We nurture distinctive, aspirational premium beauty brands that form intimate relationships with women. Our brands instill confidence in women to help them achieve their dreams of self expression. Our people possess an entrepreneurial spirit, with a passion for beauty, style and excellence. We commit to act with integrity, directness and transparency in all our relationships. The passion and energy of our people and environment create an emotional experience that reflects our commitment to transform women's lives through beauty.