Joyalukkas

Joy Alukkas, followed in his visionary fathers footsteps and expanded the ‘Joy Alukkas’ name to a global level. His father Varghese Alukkas started his first jewellery showroom way back in 1956 and since then Joy Alukkas has made ‘Joyalukkas’ an household name in jewellery. Joy Alukkas took his first step by setting the jewellery showroom in UAE in the year 1987, since then there has been no looking back for Joy Alukkas.



Joy Alukkas’s success is the result of his forethought. In 1987 he flew to UAE to explore the untapped market and little did he realize that he was going to change the way the world looked at jewellery. He set up his first shop in Abu Dhabi followed by Dubai, Sharjah, Al Ain and Ras al-Khaimah. The expansion since then has continued to rope in countries like UK, Qatar, Oman, Bahrain, Kuwait and Saudi Arabia.



Despite running a multi dollar retail gold and diamond jewellery business halfway across the world, Joy Alukkas wears his success lightly. He has his ear to the ground, his finger on the pulse and his feet on the ground. The fact is Joy Alukkas got to where he is because he never compromised with its corporate values and strongly believed that satisfied customers are the backbone of a company.



Joyalukkas became the first jeweller in the Middle East to be awarded both the ISO 9001 and ISO 14001 certification and to be recognized by the Dubai government with the Dubai Quality Award under Trade category in 2008. He has a long list of awards which Joyalukkas group got under his leadership.



It was due to his vision again that, Joyalukkas CSR (Corporate Social Responsibility) efforts were given shape through unique business models. Such an effort is the first of its kind taken up by any jewellery retail chain. For someone who has rarely –if ever –based his decisions on the more modern management tools such as graphs, scales and projections, Joy Alukkas‘s meteoric rise is a role model of entrepreneurial grit and intuitive enterprise.



Joy Alukkas revolutionized retail jewellery trade in India by introducing training programs for its employees and also brought the concept of “wedding centre” within the jewellery store. Many a feathers are attached to the success hat of Joy Alukkas, including the opening of the world’s largest showroom and the first Diamond Cave in Chennai, India, considered the jewellery hub of India. The phenomenal success of this showroom and this unique concept has proved his foresight and business acumen.



Vision:

To become a global brand by ornamenting the world.



Mission:

To improve and enrich lives everywhere by offering extraordinary lifestyle solutions backed by incomparable value-additions, adhering to globally approved processes and norms and creating a successful value- chain for our associates.

Joyalukkas Group, has rapidly expanded its foothold all over the globe since its inception 24 years ago. Today the Group has grown with 10 million customers and employs a highly committed and satisfied team of over 3000 people in various countries. The phenomenal success of Joyalukkas has been driven by an unstinting commitment to quality, a fact that has been widely recognised.



Joyalukkas jewellery was the first jewellery retailer to be awarded the prestigious ISO 9001:2008 and 14001:2004 certification. This was only the beginning for the series of achievements that followed.



Joyalukkas has been hailed as the world's favourite jeweller, not without reason. They are also the jewellery chain to be conferred with the honour of the Retailer of the year in The Middle East. In addition Joyalukkas has the distinction of being awarded the Dubai Quality Awards Certification by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai. the UAE.



Joyalukkas Group has always believed that people and the community within which it operates are the cornerstones for its success and as such is actively involved in CSR (Corporate Social Responsibility) activities across various states in India. Joyalukkas consistently undertakes various programs to help the needy and encourage causes that benefit the society. From building homes to helping flood victims or helping expats reach back home when they require financial assistance, the Group has always believed in being there when needed the most.