Joy Middle East LLC

Founded in February 2010, JOY holds its office in The Curve Building, Shop #5, Al Quoz 3 on the Sheikh Zayed Road in Dubai. Founder and owner Mr. Johan Sjöstrand has more than 25 years of experience in the automotive sector, operating workshops and distributors for a Swedish truck manufacturer globally.

JOY Middle East LLC has an outstanding record as a dependable and innovative company that is best shown in their employees previous work from different organizations. JOY wants to share all this knowledge and experience with our customers. JOY desires to build trust among its clients and support them with a positive attitude and utmost dedication in providing services and development.



JOY Middle East LLC is very proud to offer only the best when we talk about our product portfolio. Clients are assured that we always do business with dedication and respect. With JOY every client gets the best assurance of quality products because our inventory comes only from the most trusted brands in the market.



Our personnel and employees are constantly trained and educated to have the best possible knowledge about the products we offer and give you quality service and uppdates. You can expect our employee to share their knowledge respectfully and positively when supporting you.



The best way to explain WHO we are is by our core values. This is our pledge of commitment to our customers to ensure satisfaction.



Core values:



Quality first

Respect for the Individual

Always customer driven

All customers has the right to be treated like we were depending on that single customer

All employees has the right to constantly be given proper education and training to achieve essential growth and development suitable to the JOY’s standard of excellence regardless of their position in the company.

Be better today than yesterday and further improve for tomorrow

We are dedicated to become the best in the market. We only offer the best products available in the market. We have the best trained individuals that will serve each customer with respect and dedication. At JOY we believe that it is only through constant research and development that we can best serve you.



This is the DNA of JOY Middle East LLC. We want to share our JOY with you, wherever you are.