IT' SUGAR

Majid Al Futtaim Fashion, the apparel retailing arm of Majid Al Futtaim Ventures, has partnered with legendary ‘Candyman’ Jeff Rubin for the first overseas launch of IT’SUGAR...

IT’Sugar’s first global outpost is a pioneering boutique concept store inviting shoppers to experience “what fun tastes like!”, in the form of accessories, apparel, gifting items and of course sweets!

It's at the intersection of attitude and fun. Just upstairs from irreverence, right down the hall from pleasure. A place that takes candy, and turns it into an experience. Where you can listen to the music as loud as you want, laugh at the top of your lungs, and dance if you feel like it. A place where the answer is always "yes," and a place that's a little too good to be true. It's a place about joy, taste, colour, and sound. Sweet and sour, rich and creamy - that's how life should be,



and that's how it is at IT'SUGAR!