We hand-picked fitness industry experts to create a healthy menu and meal plans that taste great enough to eat every day for familiar dieters, and we encouraged people to try healthy food for the first time by using familiar dishes with a healthy twist. This was during a time when fast food giants were establishing a strong presence in the Gulf region and fastening foods were becoming more and more popular.Since our menu serves people who follow a healthy diet, HEAT stands for Healthy Eats & Treats. Joining the leaders of the health movement has been our ambition from the beginning. Actually, our program supports the Ministry of Health & Prevention's goal of encouraging healthy living in the United Arab Emirates. For people looking for health and energy, we at HEAT prepare the tastiest food around.
