GECO

General Enterprises Company (GECO), part of Al Batha Group was established in 1950’s, well before the development of the oil industry in the southern Gulf. Over the last five decades GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry.



GECO is the sole and exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands like Indesit (Italy), Scholtes (France), Westpoint (France), Akai (Japan), PRINCESS (Holland), Coby (USA), Vivitar (USA), Polaroid (USA).

GECO operates a strong countrywide dealership network that is supported by two fully equipped state-of-the-art service centres in Sharjah and Abu Dhabi as well as custom-built modern warehouses and a large fleet of vehicles. The distribution of GECO products is further augmented by strategically placed showrooms across the country.



GECO is recognised throughout the UAE as the first choice for millions of buyers in all segments for home entertainment products and domestic appliances. Indeed the GECO flag flies high, aptly, with its slogan “We make Better Homes”.