Geant Easy Supermarket – Jumeirah Park, Dubai

Way back in 1901, Groupe Casino was the first to introduce products of its own brand, thus becoming a pioneer in the ‘private label’ concept. In 1904, it registered brand Casino under which a range of products were developed. These products were of the same quality as international brands but had selling prices which were 20 % lower.This was done to combat competition by way of offering a unique product line that no other retailer could offer plus ensuring quality products at lower prices.

Today products from grocery, confectionery, dairy, homeward, health & beauty and perfumes are available under the Casino brand. Casino products have gained a reputation for good quality and value for money. This has allowed Géant hypermarkets to carry unique lines, thereby offering a cutting range of product mix that no other retailer can offer.