Mr. Rafih FiLLi is a lively individual who relishes spending time with his friends. The origin of the name FiLLi may be traced back to Mr. Rafih's school days, when his buddies gave him the moniker. Nobody could have predicted that this playful moniker would eventually result in the creation of FiLLi. His personal will to bring a unique tea to the market that people would enjoy is what led to the creation of the iconic FiLLi Zafran Tea.He currently owns numerous locations under the "FiLLi Cafe" name in 11 different countries, including a notable presence in the United Arab Emirates. Nevertheless, FiLLi maintains that the crowd-pleaser was challenging to make and that the flavour only gradually became popular. "I gave the regulars a tea bag as an experiment, and they enjoyed it." FiLLi increased the beverage's promotion among his clients after observing its growing popularity among his regular customers, relying solely on word-of-mouth to stay afloat. FiLLi's idea to refine and repackage the traditional tea was successful. In the UAE, a market that was previously believed to be ruled by coffee, the entrepreneur has discovered a horde of tea drinkers, which has resonated with the local market.
