E-City General Trading LLC

E-City General Trading LLC is a company incorporated during the year 2008 with its headquarters in Dubai, United Arab Emirates. It is a part of the Al Batha Group of Sharjah, which is one of the largest private business groups in the UAE, consisting of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education.

ECity successfully operates a chain of 3 Multibrand Electronics Retail stores across UAE’s leading shopping malls- Mall of the Emirates, Dubai; Sharjah City Center- Sharjah and Al Wahda Mall in Abu Dhabi, and its store operating store formats include – Super Stores (10,000 – 20,000 sq. ft), Line Stores (5,000 – 7,000 sq. ft) & Express Stores (1,500 – 3,000 sq. ft ).



E-City has ambitious plans to emerge as one of the market leaders in organized electronics retail in the region with focus on broad based market representation across all emirates primarily within the UAE and into the Middle East region through newer markets such as Saudi Arabia, Kuwait, Qatar, Bahrain & Oman.