Direct Trading

Established in the UAE in 2001, Direct Trading is a leading wholesale distributor of some top rated brands in the world of sportswear and bicycles.



Since its creation, Direct Trading has approached each of its brands with a tailor-made sales and marketing strategy, catering for retail opportunities as well as professional academies and club requirements.



We provide comprehensive sales and marketing support to our retailers through event sponsorships, public relations, product sales training, in-store promotions, point-of-sale material, and a comprehensive communications programme.

Direct Trading has an excellent and highly motivated team of experienced professionals in this field, with more than 15 years experience in management and operations. Our multi-national Dubai-based team has a passion for sports as well as extensive experience in management of sports retail outlets.



Direct Trading is a company with a vision and is made up of a team which is dynamic and passionate about its brands. It has developed strength in the acquisition, logistic handling, marketing and sales of these brands. For us it is a personal passion. It is this passion which drives us forward and brings our customers to us.