Dar Optics Group established in 1992, is a classic example of how entrepreneurial skills and customer orientation have found success in one of the most rapidly growing markets in the world. For over 20 years, Dar Optics Group has grown into a successful network of 80 outlets supported by well-trained professionals and serving a steadily growing customer segment. Apart from the UAE, Dar Optics has also made a significant presence in other fast growing Gulf markets such as Qatar, Kuwait, Bahrain, Oman, K.S.A and India.
Dar Optics success can be traced back to its strategic business vision, excellent teamwork and capability to adapt to market trend. Added to these in the insistence on quality merchandise and customer care.
"World class innovation and quality."
The most important ingredient to achieve excellence and customers delight is undoubtedly, passion, with this passion to offer the best service and highest quality products, we at Dar Optics, strive to satisfy the needs of our customers with utmost dedication.
OBJECTIVES:
- Continued improvement in equipment process of services.
- Successful collaboration with suppliers.
- Nurturing, developing and empowering our people.
- Finding new ways to satisfy the needs of our customers.
- Warm and friendly environment with specially trained retail and clinic staff.
VISION:
We, started with reaching out to customers far and wide superior eye care solutions. Today as a multinational optical chain across the Gulf, Dar Optics has lived up to the vision and beyond.
Aiming to serve the expanding customer needs, we satisfy their widely varying tastes and preference with a continuously updated range of the world's leading brands. Identifying the fast emerging markets in the region, we set ambitious expansion plans across the Gulf, extending out chain of outlets from UAE to Kuwait, Qatar, Bahrain, Oman and Saudi Arabia.
Our vision and values have endeared us to our customers whose faith and confidence have seen us stride ahead to success. Their trust and support remain our greatest asset and inspiration to progress into a more promising future.
MISSION:
Dar Optics philosophy/ centers around one factor which is the customers. Every idea and activity are based around the factor of customer satisfaction and every endeavor is to exceed customer expectations.
Wide brand choices - enabling the consumer to access the best alternatives for their eye care needs fitting their tastes and budget. Dar Optics brings under one convenient roof, the world's most sought-after names in sunglasses, spectacle frames, contact lenses and accessories.
Extensive branch network - outlets across the region has built up customer confidence and customer loyalty enabling them to get the best advantage without having to go far. We have tied up with the region's leading retail chain for faster expansion.