Everything began on March 18, 2023, on Jumeirah Street, with the specific goal of developing the first upscale fast food. Our goal has always been to spread French savoir-faire and codes across.Beau is influencing nearly every kind of art and creative field, from street culture and architecture to music and fashion.Beau is the first smash burger brand in the Middle- East and aims to become the first luxury fast-food in the world.