AMRB

Established in 1999, AMRB is a fast growing market research agency in the Middle East and North Africa region. AMRB operates throughout the MENA region via offices in Dubai, Jeddah, Riyadh, Cairo, Algiers and Casablanca.



Since inception, AMRB has worked with various blue chip clients across a wide geography as well as in categories as varied as personal care products to diamonds to wireless technology.



AMRB prides itself on providing solutions to clients' marketing issues - via high quality conceptualization and execution, combined with insightful interpretation and strategic thinking.

OUR SERVICES



AMRB can provide all types of quantitative and qualitative research services, such as:



Quantitative research

• Usage & Attitudes studies

• Concept / product tests

• Pricing research

• Pack testing

• Advertising pre testing

• Brand and communication tracking

• Brand Equity measurement

• Volumetric estimation

• Shopper research

• Consumer Segmentation studies

• Post launch tracking

• Media research

• B2B research



Qualitative research

• Category exploration

• Triggers and barriers

• Brand equity studies

• Concept / advertising evaluation

• Ethnographic research

• Shopper understanding

• Mystery shopping

• Idea generation