ALPHA International Trading & Distribution FZE

The alpha manifesto guides our every move and lights up the way ahead. alpha-isms are nothing but the set of principles that we live by, and work by, to keep you hale and hearty.



Appeal in every way to the customer's sense of value and convenience. Engage in a friendly and knowledgeable manner, pack it all in with our generous value and low prices, to drive customer loyalty. Serve each and every customer, be it online, on call or walk-in. Ensure that the customer’s health and the community’s wellbeing take optimum priority at every step. Optimize all resources and the planet’s abundance. Strive to be nothing but the leader in everything we do, be it retail or distribution or eco-friendliness. Do this by delivering excellence in customer service and care. Be the most preferred partner for the communities that we thrive in and global brands we work with.



Live by the values of Partnership, Respect, Integrity, Transparency, Customer and Commitment, no matter when or where. And lastly, beyond the products we offer, it is the service that matters first. Make it incomparable!

Caring for your health can be a fun, exciting and invigorating every day. It’s whywe bring a holistic retail destination that makes the experience interesting and reviving.



Having started in the year 2013, we are young at heart and youthful in our approach. We bring an experienced team that knows the coolest ways to care and deliver cure. Focused in key urban areas of Dubai, we are on the road to expand to over 20 locations in the UAE over the coming years.



We are here to promote an active and fit lifestyle for you and your loved ones. And we make it really simple with experts to guide you at every step. Be it a prescriptions or nutrition, beauty or baby care,fitness or first aid, our range encompasses a 360-degree approach to match all your needs.



Step into an alpha today to feel the difference.