As the Alfardan Group continues to expand over the past 60 years, Alfardan Jewellery serves as a powerful reminder of our origins, where we came from, and where we are going. Preserving the family's legacy is related to Qatar's attempt to strike a balance between the old and the new. As a regional leader in business, this has grown to be one of our greatest assets, and we plan to keep improving to meet international standards. The key to our success is simple: we uphold our core principles of honesty, first-rate service, and our obligation to consistently make a positive difference.