1Seat4Baby (Baby Kish Group)

1seat4baby is the campaign developed by the creative mind of Baby Kish Group, to create a safest future for children in UAE by providing One Seat For Baby to ensure the protection while riding the car. With the aim of "Help us to make your kid safe", 1seat4baby campaign runs to support DUBAI EXPO 2020 and seeks participation from all public and private institutions to connect for the future road safety of children as it reaches year 2020.



Every 30 seconds, a child dies from a preventable accident such as motor vehicle crashes, fires, drowning and other severe injuries. Based on this fact, the campaign 1seat4baby is dedicated solely to prevent these injuries by recognizing that more children of age 14 and under die during accidents, therefore, their protection is the highest priority.

Driven by passion, 1seat4baby campaign aims to stimulate changes in attitudes, behavior and the environment to promote child safety in UAE at its best. By providing one car seat for each baby in UAE, Baby Kish Group relies on developing injury prevention strategies that work in real world. It works on conducting public outreach and awareness campaigns.

It stimulates hand-on activities on grassroots level and makes children injury prevention a public policy priority.



For children injury prevention in UAE, the comprehensive approach of 1seat4baby campaign is based on the established public health model of "5 E's": Education, Empowerment, Environment, Enactment and Evaluation. This proven science of injury prevention and control explains all initiatives of 1seat4baby campaign to protect all children in UAE during travel and make them safer.