The Morelli family has been making gelato, the Italian equivalent of ice cream, for five generations to a trademark recipe introduced in 1907. Morelli's gelato is milk-based and made fresh by a gelatier every day using the best ingredients in contrast to industrial mass market ice cream that is cream-based thus making it a healthier alternative. Morelli's menu extends from fresh gelato sundaes, healthy frozen yoghurt with imaginative toppings to specialty coffees and toasted paninis and an array of hot and cold beverages to choose from.