The Toy Store

Based on over 30 years of retail experience, we have successfully created a favourite destination for children and parents in the GCC and are now looking to enter new territories.

The Toy Store Highlights



- Stores completely dedicated to toys and other children's products

- Favourite destination for children and parents

- The largest toy retail chain in the region, with 11 stores and 3 more opening in 2014

- Stores in top malls in UAE, Bahrain, Oman and qatar

- Innovative and differentiating concept

- In-store demonstartions, competitions, live events and much more

- Children have the opportunity to play in the store

- Continuous company-wide improvement

- the Toy Store is going global by looking to expand into UK, Turkey, Morocco and other countries.



The Toy Store Core Statements

- Play before you pay: Children have the opportunity to interact and play in the store with their favourite characters and toys

- Range over volume: We offer a wide range of toys, instead of stocking large volumes of the same products

- Environment: In-store demonstrations, competitions, live events, workshops, products launches and other educational, interactive activities

- Safe and secure environment: Children experience our stores and toys in complete safety and in a secure environment

- Service excellence: We provide our customers with great product knowledge and excellent customer service.