THECONTENT|FACTORY (The Content Factory) isn’t your ordinary factory…the kind with smokestacks and noisy machines. Ours is a factory of a totally different sort. Digital, effective and proactive. Our raw material is content. Words, visuals and ideas. Our finished product is opportunity. Awareness, brand equity and business growth.
So, we generate and distribute information, both verbal and audiovisual. We’re very good at producing and delivering content to the target audiences that matter to our clients’ businesses. We produce news for leading media outlets. We assemble print and broadcast interviews and work with journalists to create stories that matter. We design campaigns and deploy events. We harness our communications tools, both online and offline, to channel information through relevant media channels to help maximize our client’s opportunities to gain marketshare and revenue growth.
But while we make many different and wonderful things in our factory, everything we produce has but one purpose: to help our clients achieve their business objectives.
THECONTENT|FACTORY is a Dubai-based integrated marketing communications solutions agency. The only one of its kind in the Middle East and one of the few like it anywhere. We serve businesses throughout the Middle East as well as companies seeking to do business in this important part of the world. If you’re either, you’ve come to the right place.
Established in Dubai in 2004, our experience spans various industries. We work with companies in technology, consumer electronics and general business (trading, manufacturing, oil & gas, finance & services). These businesses vary in size, from small and medium sized enterprise to larger, regional and international brands.
Today, THECONTENT|FACTORY’s services coverage spans the Gulf Cooperation Council (GCC) countries (the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain and Oman), Yemen, Jordan and Palestine.
At THECONTENT|FACTORY (The Content Factory), we provide integrated marketing solutions built to reach our clients’ specific target audiences; the audiences that create demand and generate revenue. We produce both verbal and audiovisual content to serve our clients’ communications requirements, including: public relations (PR), media and social relations, design & advertising, printing & production, direct marketing, online marketing and events.
As an integrated marketing agency, THECONTENT|FACTORY provides you with the expertise required to develop, deploy and control your marketing assets. And get the best return on investment (ROI) for your marketing spend.
THECONTENT|FACTORY services the following platforms:
NEWS|CENTRAL (News Central): look at us as your dedicated news channel. We write the news that will gain your company wider awareness and higher levels of brand equity, distributed directly to the audiences that create impact for your business. NEWS|CENTRAL is a proprietary, thoroughly search engine optimized news platform that digitizes, distributes and monitors your public relations campaigns.
We create and disseminate bilingual, (Arabic and English) targeted, news and audio visual content in the form of news releases, feature stories, case studies, print, radio and TV interviews. We work with traditional print daily newspapers, weekly, monthly and periodical magazines, TV and radio news broadcasters as well as online news sites covering the Middle East.
DESIGN|STUDIO (Design Studio): we act an as extension of your marketing department by handling any creative and design work you may need to get your message across. From annual reports to branding to advertising campaigns and product activation programs, we dedicate our time and effort to creating high impact creative concepts, fuzed dynamically with simple tactical execution tools that serve to deliver impact in your market.
DESIGN|STUDIO is our dedicated digital creative design platform that serves to help integrate your marketing assets. We use this platform to digitize, archive and broadcast our clients’ visual and design content, that includes: corporate brand identity, advertising design & above the line (ATL), online banners and websites, social media design, brochures, in-store POS production and below the line (BTL) material.
Our PRODUCTION|SOLUTIONS services cover anything has to do with printing. From office stationary, to marketing collateral, banners, posters, flyers and brochures, we come up with unique ideas and deliver high quality print solutions. In addition, we design, fabricate and install high quality exhibition stands.
ONLINE|MEDIA is the epicenter of Internet marketing solutions. From search engine optimization (SEO) and online advertising, to e-mail marketing and social media management, our consulting experience combined with technical expertise together bring your business new commercial opportunities.