Established in 2000, the AL FIDA Computers Group has grown to become the leading independent IT retails , dealers, and distributor in the UAE, and has established strong regional operations in the United Arab emirates other states Dubai, Rasal Khyma, Sharjah, Fujairah ,and middle east operation in Jeddah at Kingdom of Saudi Arabia . The company operates a lean business model that ensures exceptional value to customers, and safeguards growth and profitability. The AFC Group has a diversified client portfolio, providing tailored services to retailers, systems integrators, as well as distributors. The AFC Group's motto of "Grow Together " clearly outlines a business model that encourages resellers to partner with our organization for mutual success. We believe in providing a tailored solution to our clients, and have the organizational flexibility that enables us to respond to changing market demands. AFC creates bespoke channel solutions designed to meet the specific needs of each customer. Every AFC customer is profiled to help in understanding their business and the award-winning sales team work closely alongside them to help grow their business. AFC's product managers maintain strong relationships with vendors, enabling them to identify product exclusives and new initiatives for driving sales. With a network of regional offices that stretches across 3 continents, the AFC Group closely follows global market trends, and is able to offer strong advisory services to clients. Our vast procurement network ensures that we have access to goods at competitive pricing, whilst also guaranteeing product availability to our clients. We work together with our customers on identifying regional market opportunities, and leverage our global buying power and strong vendor relationships in order to maximize growth.
AFC Computers is an authorized Partners of products from leading manufacturers such as Microsoft, HP, Intel, Dell, Acer, Linksys, D-Link, Xerox, APC, Symantec, LG, Kaspersky, Cisco, Logitech, Linksys, Toshiba, Panasonic, Nvdia, AMD, ATI, Segate, Wd, Hitachi, Cannon, 3M, SMC, Netgear, NOD32, Adobe, Benq, Acer, Elite and ASUS and is an exclusive UAE Business Partner for HP, DELL, ACER, MICROSOFT, TOSHIBA, CISCO, LINKSYS amongst others.