1847 - Jumeirah Beach Residence - JBR Branch

On the heels of the success of The Grooming Company’s flagship brand N.Bar, Founder & CEO Negin Fattahi-Dasmal created the concept of 1847, the pioneering brand of dedicated grooming lounges for men in the Middle East. 1847’s unique names finds its origin in the turning point in the history of men’s grooming with the revolutionary discovery of the safety razor, patented by English inventor William Henson.

Following the meticulous research and planning process that precedes the launch of all her pioneering concepts, in March 2004, the flagship 1847 lounge was unveiled at the chic Boulevard of Emirates Towers Hotel, launching a unparalleled concept to the region. Designed to suit the needs of today’s fast-moving executive lifestyle, 1847 delivers the optimum in personalised care for men through its defining principles of highly trained professionals, stringent clinical hygiene standards and the world’s finest products.

In August 2005, following the tremendous success of 1847, a second branch was launched at the prestigious Grosvenor House Hotel in the heart of Dubai Marina. The success of 1847 continues with the opening of its newest branch at The Walk, Jumeirah Beach Residence in Early 2009.

The 1847 experience begins at its welcome area, called The Chill Out Lounge, where the contemporary masculine interior creates the ideal atmosphere to disconnect and unwind from a demanding lifestyle. Guests can explore business magazines or catch up with the latest finance and sports news on a 42-inch plasma screen, in addition to savouring a selection of freshly prepared gourmet sandwiches and beverages from the bar.

1847’s expert nail specialists deliver a full range of manicures and pedicures in utmost privacy and comfort in The Study, where the focal point is the custom-made leather armchair. Smartly equipped with 1847 trademark details such as built-in manicure sinks, coat-hangers and personal headphones linked to a private LCD screen, these chairs offer every guest the chance to sit back and watch his favourite satellite channel or select a DVD from the library. Sliding doors allow clients to choose whether to enjoy a treatment in privacy or socialise with a friend seated in The Study beside his own.

Hand-made Italian barber chairs, built-in sinks and dark panelled walls create a perfect setting for The Barber Shop, a modern take on the age-old tradition of shaving. Here is where 1847’s highly trained Master Barbers execute a range of different shaves to suit the requirements of every skin type, using the ultimate shaving and skin care products.